Clarity before commitment.
I work with founders and executives who need a second, unclouded opinion before the next big decision — on strategy, growth, and the calls that don't have an obvious right answer.
A second set of eyes, with no stake in office politics.
I'm Richard Hoy, founder of Richard Hoy Consulting, based in Vancouver, British Columbia. Since founding the firm in 2002, I've worked with ownership groups and leadership teams through growth, turnaround, and transformation — many of those engagements evolved into full executive roles, from CEO of Catax Canada, grown to 540 clients before its sale to Ryan LLC in 2023, to Senior Vice President of Operations at Ledcor Industries, where the team grew from 210 to more than 1,700 people and revenue from $80 million to over $1 billion.
My job isn't to hand over a slide deck and disappear. It's to make the middle steps visible — the ones that feel obvious to me but get skipped over — so your team can clarify the direction, hold the standard, and execute with confidence.
- Experience
- 45+ years in sales, operations & leadership
- Notable roles
- CEO, Catax Canada · SVP Operations, Ledcor · VP & MD, TELUS · CEO, CompassPeak
- Engagement style
- Independent, project-based, direct
- Based in
- Vancouver, BC — remote and on-site
Where I'm most useful.
Culture & Change
Making the culture explicit rather than accidental, and leading people through change without losing momentum or trust along the way.
Strategic & Business Planning
Turning ambition into a structured plan — desired state, current state, and a prioritized execution sequence your team can actually run.
Leadership Development
Building leaders who define the view from the mountain top, clarify roles, and hold the team to a standard that keeps raising the bar.
Sales & Growth
Sharpening the sales conversation and account planning process so pipeline turns into revenue on a repeatable basis.
People & Organization
Recruitment, career mapping, and engagement practices that keep good people around and performing at their best.
Leadership comes down to three activities.
The view from the mountain top
Define where the business is going and communicate it with enough clarity that nobody has to guess.
Roles & engagement
Make sure everyone knows their responsibilities, and how those responsibilities contribute to the whole.
Review, audit & raise the bar
Build a constant feedback loop that keeps improvement and innovation moving instead of settling for good enough.
The playbook behind the advisory.
This book brings together the principles, models, and operating practices I've collected, tested, and refined over more than forty years of leading people, teams, and businesses. It started as a practical manual for colleagues who found it hard to follow the leaps I made from problem to solution.
It isn't academic. It's meant to be useful — a working reference for building aligned, engaged, courageous, and commercially effective teams. The advisory work I do draws directly from it.
- Culture
- Making the operating code of an organization explicit
- Change Management
- Leading individuals and teams through the change cycle
- Planning
- From desired state and SWOT to a prioritized execution plan
- Leadership
- Direction, roles, and the discipline of raising the bar
- Sales Excellence
- The sales conversation, account planning, and negotiation
- Human Resources
- Recruitment, career mapping, engagement, and retention
Have a decision on the horizon?
Tell me briefly what you're working through. I read every message myself and reply within two business days.
- richard@richardhoy.ca
- Location
- Vancouver, BC — remote & on-site engagements